I started Franchise Clues with a simple mission: to help people make informed decisions about franchising. With over eight years in the industry, I’ve worked across franchise development, marketing, and operations, gaining firsthand insight into what makes a franchise successful.
I'm originally from Ecuador, and I moved to Canada at age 18. With a background in sciences, I initially didn't foresee a career in business, but I've now spent over eight years deeply immersed in the franchising industry. My journey began as a franchise development coordinator, which gave me a strong foundation in understanding franchise growth. Over time, I expanded my expertise into operations and marketing, providing me with a holistic view of the industry.
For the past decade, I've been working with Clear Summit Group, a private equity group based in Canada. This role has allowed me to engage with a variety of industries and brands within franchising, including education such as Tutor Doctor and Code Wiz, home care (Qualicare), and digital marketing franchises (such as WSI), as well as other retail and service industries.
I've worn multiple hats, from franchise development and marketing to operations, business improvement, recruitment, and training. With extensive experience in franchise digital marketing, I have successfully managed hundreds of thousands of dollars in advertising campaigns for various brands, achieving seven-figure returns. This experience has given me a deep understanding of what makes a successful franchisee. I leverage the Big Five personality traits to map out ideal franchisee profiles, providing guidance on areas for improvement before considering business ownership.
Looking ahead, I envision providing more tools to streamline this journey, making it quicker and less uncertain. I believe franchising can be a viable alternative to traditional careers, offering stability and growth in a changing job environment.
